A few weeks ago I described what I do as “making the phone ring and generating enquiries” but I am no salesman. I am creative marketer who has REAL life experience working to make sales in some cases to help keep a company alive!
Firstly, marketing is the process of attracting customers, retaining customers and winning new business. It permeates every department, every person and process. Marketing, done well, will pay you dividends in the future. Marketing builds and builds, yes, you advertising as part of a marketing strategy to make immediate sales, but it isn’t the most effective way to utilise marketing resource.
Rather than looking at this from a typical ten steps to make the phone ring angle, I thought I would share my reasons why your phone is not ringing DAILY with enquiries.
What we all want, which is a sure sign of a successful business, is organic enquiries, no google ad’s, no heavy SEO guru fees…here are my reasons why your phone...
I hate the word success. It conjures up images of celebrity coaches with glimmering white perfect teeth.
Immediately you think fast cars, luxury living and splashing the cash.
Yet, it is what we are all pursuing.
Success in life.
Success in business
I’ve met a number of millionaires and had the honour of meeting two billionaires in my life and I got pondering, what got them to where they are and if there are any commonalities.
Having spent some time over Christmas pondering what is the key to success, reading stories of people, reflecting on the people I have met who have achieved great things and watching a ton of YouTube videos from entrepreneurs, what is the key to success?
Success is a relative term. There are two definitions, the one which people define about a person and the one the person defines for themselves.
The success we should be pursuing is obviously the one which matters to us, not the one which matters to other people. Living to fulfill other peoples...
In my younger years I did catalog sales to supplement my income. I’d just become a Dad and cash was really tight so it seemed like a great way to earn more money in a flexible way. I was young and eager and feeling the weight of providing. At this point in my life I wanted to make some extra money and tried a few things to see what worked.
In the usual fashion any ‘home based business’ is part of an MLM network. If you sign people up to sell products via catalog you can earn more money. We focused primarily on selling products through the catalog and we were not really interested in signing other people up. I think partially because I was a bit embarrassed to tell friends I was delivering catalogs in my spare time.
I was connected ‘up-line’ to a very excitable couple who were making thousands every month and passionate about getting us to sign up more catalog sellers. I was very cynical of the MLM part. I saw the couples house...